There isn't a shortage in terms of the creation and distribution of compelling mobile television content. The challenge lies in user awareness.
Creating compelling user experiences while maximizing profit" session. Panelists agreed that another challenge in the mobile TV space is how much consumers are willing to pay for this type of content.
Different people want different kind of video. Linear video is to catch up and short-form is for down time. Live sporting events are doing really well too because people are not always able to stay home and watch TV.
There is a tremendous interest in mobile TV, but its about listening to the audience and getting them what they want.
A study& evaluation conducted:
The issue is awareness and getting the public aware of the fact that these services are available to them.
